Snapchat pledges daily time limits for teenage users

Evan Spiegel, the chief executive of Snapchat, said in an interview with the BBC that implementing daily time limits for teenage users would represent "an important step forward for the industry." The announcement comes amid mounting regulatory pressure on technology companies over the mental health and cognitive effects of social media use on young people.

The move reflects a broader reckoning across the technology sector. Regulators in multiple jurisdictions have begun scrutinizing how platforms engage younger audiences, with particular focus on features designed to maximize daily usage and user retention.

Snapchat's willingness to adopt such safeguards may signal a shift toward industry-wide standards, though implementation details remain unclear. The platform has not specified how daily limits would function, whether they would be mandatory or customizable, or when such a feature might launch.